Claude Code and Local SEO Guides

Every Launch With Bryan video in one place: how I build websites with Claude Code, research keywords and get sites found, each with a written guide.

Claude Code forgets everything between sessions. One file, CLAUDE.md, gives it your business facts, your rules and the next job every time.

How to do local SEO, step by step: Google Business Profile, reviews, citations, service pages and links, in the order that gets a small business ranked.

How to do a local SEO audit: check your Google Business Profile, NAP consistency, citations, reviews, local content, and map-pack rankings — then fix gaps.

The Google Local Pack shows the top 3 local businesses for location-based searches. Bryan Collins explains what it is and how to rank in it.

A local citation is any online listing of your business name, address and phone. What citations are, why they matter for local SEO, and how to build them.

NAP consistency means your business name, address and phone are identical on every listing. Why it matters for local SEO, and how to fix mismatches.

How to rank in more than one city from a single location: service-area settings, town pages that are actually different, and what to skip.

How to do local link building: earn links from local organizations, sponsorships, press, and partners — real community links, not spammy directory schemes.

How to optimize a service page: target the right keyword, prove value and trust, answer buyer questions, and drive one clear action — rank and convert.

How to add schema markup: pick the right type, generate valid JSON-LD, add it to your page, and test it — so you're eligible for rich results.

How to rank a new website: get indexed, build technical and on-page foundations, target winnable keywords, publish great content, and earn authority

How to track SEO results: the metrics that matter for a local business (calls, forms, map pack positions), which to ignore, and how to measure them.

How to generate leads online for a service business: the pages, channels and follow-up that turn website visitors into booked jobs.

How to optimize your Google Business Profile in 2026 — category, reviews, photos, and the profile signals that actually rank you in the map pack.

How to choose the right Google Business Profile category — the #1 local ranking lever. Primary vs secondary, competitor research, and mistakes to avoid.

Google Business Profile vs Google My Business — they're the same product. Google renamed GMB to GBP. Here's what changed and what to call it.

How to get more Google reviews — a simple system for asking at the right moment, making it one tap, responding well, and staying compliant. No fake

How to respond to Google reviews: reply to every review promptly and professionally, thank positive ones, and handle negative ones calmly — never

How a local service business manages its online reputation: real reviews, calm replies to criticism, and what shows up when people search your name.

Local SEO for contractors: what a contractor's site and Google Business Profile need to rank in the map pack and turn searches into calls.

Home service businesses win jobs from local search. This is the local SEO framework for businesses that work at the customer's property.

SEO for roofers: how to rank in the Google map pack, generate roofing leads, and build a pipeline that does not depend on paid directories.

Local SEO for HVAC companies: how to rank in Google's map pack, get more heating and cooling calls, and build a pipeline that outlasts ad spend.

SEO for plumbers: how to rank in the Google map pack, win emergency calls in your town, and stop renting leads from directories.

SEO for electricians: how to rank in the Google map pack, win service calls in your town, and stop paying for shared leads.

Local SEO for landscapers: how to rank in Google's map pack and get more landscaping and lawn care leads beyond word of mouth.

Local SEO for pest control companies: how to rank in Google's map pack and build a year-round pipeline beyond the seasonal spikes.

Local SEO for remodelers: how to reach homeowners months before they hire, and be the name they call when they are ready.

Local SEO for painters: how to show up when homeowners search for a painter near them, and the steps that get painting contractors booked.

SEO for tree service companies: how to rank in the Google map pack, win storm and removal calls, and build a pipeline beyond referrals.

Local SEO for locksmiths: how a real, licensed local locksmith beats fake listings in the map pack when people are locked out.

SEO vs GEO vs AEO — what each one means, how they differ, and how they work together to get you found in Google and AI search. A plain-English guide.

How to get cited in ChatGPT: the entity signals, content structure and trust signals that make AI assistants name your business as a source.

How to rank in AI Overviews and get cited by AI: answer directly, build a deep interlinked cluster, earn entity trust, and stay factual not promotional.

Entity SEO makes search engines and AI recognize your brand as a real entity — the foundation of getting cited in AI Overviews and ChatGPT. Here's how.

How much does SEO cost in 2026? Real ranges for retainers, hourly consulting, and project work — plus why cheap SEO usually costs more.

What do SEO packages include? A breakdown of what's typically in monthly SEO — audit, technical, content, links, local, AI-search — and what to watch for.

How to choose an SEO company or consultant — the questions to ask, red flags to avoid, and why AI-search capability and honest reporting matter most.

SEO consultant vs agency — the real differences in cost, expertise, and who does the work, and how to choose the right one for your business.

Google Ads vs SEO for service businesses: cost, timeline and return compared, when to use each, and why the answer is usually both, in order.

How much does a website cost in 2026? Real price ranges for DIY, freelancer, and custom builds, plus the ongoing costs and red flags to watch.

How to choose a website designer or company — the questions to ask, red flags to avoid, and why SEO and ownership matter more than a pretty portfolio.

Template vs custom website — the real differences in cost, SEO, speed, and scalability, and how to choose the right one for your business.

Not sure if you need a website redesign? Here are the clear signs — slow load, poor mobile, low conversions, dated look — and what a redesign should fix.