ChatGPT is recommending
contractors in your market.
Is it recommending you?
When a homeowner asks ChatGPT, Google AI Overviews, or Perplexity for the best contractor in your area, one of two things happens: your business gets named, or a competitor does. The free AI visibility audit shows you exactly where you stand — and what to fix.
Free. Recorded personally by Bryan. No sales pressure.
Why this matters right now
How AI engines decide who to cite
This is not about keywords.
It's about entity authority.
AI engines don't rank results the way Google does. They verify business identity by cross-referencing your presence across multiple authoritative sources — directories, review platforms, schema data on your website, and your Google Business Profile. When those sources agree about who you are and what you do, AI cites you. When they're inconsistent or incomplete, AI cites whoever has cleaner data.
Entity Footprint
- NAP consistency across all directories
- Google Business Profile completeness
- Schema markup (LocalBusiness, Service)
- sameAs connections across profiles
- Competitor citation gap analysis
Content Structure
- Answer-block chunking (≤280 chars)
- FAQPage JSON-LD in static HTML
- Passage-level AI extractability
- Article cluster depth & hub linking
- H1/H2 keyword specificity audit
Third-Party Authority
- Authoritative directory presence
- Review platform citation signals
- Cross-referenced business mentions
- GBP review count, recency & rating
- Live ChatGPT / Perplexity citation test
Content chunking explained
AI doesn't read paragraphs.
It extracts short answer blocks.
Most contractor websites are written as marketing copy — long paragraphs, vague descriptions, no structure. AI engines extract content at the passage level: short, direct, specific answer blocks positioned near the top of each section. If those blocks don't exist on your pages, AI skips your site and cites whoever is better structured.
❌ Not AI-extractable
"At our company we pride ourselves on delivering the highest quality roofing services to homeowners throughout the area. Our experienced team of professional roofers has been helping families protect their most important investment for many years. We offer a comprehensive range of services..."
✓ AI-extractable answer block
"Roof replacement in Morris County NJ takes 1–3 days for most homes. We arrive by 7 AM, remove the old roof, install new underlayment and shingles, and clean up completely before we leave. Most jobs are done in a single day."
The audit checks every key page on your site for this structure — and identifies which pages need to be rewritten for AI extraction.
Content clusters for AI authority
One page won't make you an authority.
A cluster of ten will.
AI engines assess topical authority the same way Google does: by the depth and breadth of your content on a subject. A contractor with a hub service page and 8 related spoke articles on the same trade will be cited as an authority. A contractor with only a homepage will not. The audit checks whether your content cluster is built, partially built, or missing — and maps the specific articles that would close the gap fastest.
Example cluster: Roofing Contractor NJ
All spoke articles link back to the hub → hub links to spokes → topical authority signals build
What We Fix
Three layers to
local AI visibility.
Where You Show Up in Search
Your Google Maps position, local pack ranking, and AI Overview presence — all in one snapshot. We show you exactly where you stand and the specific signals Google uses to decide who ranks in your market.
- Google Maps pack position (your market)
- Desktop vs. mobile ranking comparison
- AI Overview citation check (live query)
- GBP completeness & category score
Whether AI Tools Are Mentioning You
We run live queries in ChatGPT, Perplexity, and Google AI Overviews for your specific trade and market. You see exactly whether you're being cited — and what your top competitors have that you don't.
- Live ChatGPT citation test (your trade + city)
- Perplexity recommendation check
- Google AI Overviews presence test
- Competitor citation gap analysis
ChatGPT
"Best [your trade] near [your city]?"
Based on reviews and web presence, top options include…
← Your audit shows whether you're in this answer
Concrete Changes That Move the Needle
Not vague advice. A prioritized list of specific on-page, GBP, content, and citation changes ranked by impact — and a clear explanation of what each one does and why it matters for AI citation specifically.
- GBP optimization (categories, posts, Q&A)
- Schema markup gaps + implementation
- Content chunking rewrites (which pages, what structure)
- Article cluster roadmap (which spokes to write first)
- Citation seeding priority list
Delivered with your audit recording
Bryan T. Collins
Local SEO & GEO Strategist · Launch with Bryan LLC
Bryan T. Collins has spent 30+ years in digital marketing helping local businesses get found online. He served as a U.S. Marine Corps communications specialist, is a published author, and has built and ranked websites for local service businesses across the country. His work focuses on GEO (Generative Engine Optimization) and local SEO — the two disciplines that determine whether your business gets found when buyers search, or ask AI, for contractors in your area.
Full bio, credentials & verified profiles →FAQs
Common questions about
the AI visibility audit
What does the AI visibility audit check?
We check 12 signals across three categories: entity footprint (NAP consistency, schema markup, sameAs connections), content structure (answer blocks, chunking, FAQ markup), and third-party citation presence (directory listings, review platform authority, cross-referenced mentions). Each audit is done live for your specific business and market.
What is content chunking and why do you check it?
Content chunking is structuring web content in short answer blocks (≤280 characters) that AI engines can extract verbatim. Most contractor websites have long paragraphs with no extractable answer structure. AI engines skip that content. Chunked content gets cited. We check every key page for this structure.
What is a content cluster and why does it matter for AI?
A content cluster is a group of related articles linked to a central service page. A contractor with 8 topically related articles about their trade is treated as an authority by AI engines. A contractor with only a homepage is not. We check whether your content cluster is built, partially built, or missing.
What is entity footprint and why does AI care about it?
Entity footprint is how consistently your business name, service area, phone number, and description appear across authoritative web sources. AI engines cross-reference these sources to verify your business before citing it. Inconsistencies suppress citation. A clean, verified entity footprint enables it.
Does my Google Business Profile affect AI citation?
Yes — significantly. Google AI Overviews use GBP data directly. A complete GBP with verified categories, service area, photos, reviews, and posts is a confirmed co-signal for AI Overview citation. An incomplete or unclaimed GBP is one of the most common audit findings for contractors.
What is schema markup and how does it affect AI visibility?
Schema markup is machine-readable structured data embedded in your website's HTML. LocalBusiness, Service, and FAQPage schema tell AI engines exactly what your business is, where it operates, and what questions it answers. Without schema, AI engines work from unstructured text — which is less reliable and less likely to trigger citation.
How is this different from a regular SEO audit?
A traditional SEO audit checks keyword rankings, backlinks, and technical on-page factors. An AI visibility audit checks the signals AI engines use to cite businesses: entity footprint, content structure for extraction, schema completeness, and third-party citation presence. Both matter — but they require different diagnoses.
How is this audit delivered?
As a recorded personal review — not a PDF report you have to decode. You get a screen-recorded walkthrough of your AI citation status across ChatGPT, Perplexity, and Google AI Overviews, plus a prioritized fix list ranked by impact. Delivered within 48 hours of your intake call.
Find out where you stand
in 48 hours.
A free, recorded review of your AI citation status across ChatGPT, Perplexity, and Google AI Overviews — plus a prioritized fix list ranked by impact. Delivered personally by Bryan.
Get My Free AI Audit →Free. Recorded by Bryan personally. No strings.